Digital marketing communication project : Kickstart

Ok, so after my kickstart presentation for this project I’m totally freaking out. I know everybody is saying it’s a good idea, it’s ambitious but you can do it, but there are so many things to figure out and I can’t manage to do it. 


First : protection of my idea. 

Should a create an association ? Should I make a copyright of it ? Should I do nothing ? It’s very hard to figure out how to react when you don’t have any experiences and that I choose to be alone to do it (not the best choice probably but I needed to assure myself some confidence).

Second : How to do it ?

Which platform ? What kind ? I’ve been thinking about community platform first because basically it’s more a community project but it looks like Linkedin too much and it’s not really the idea. So I’ve been looking for a market place peer-to-peer platform to develop something where all the community could react and publish etc, more like “blablacar”. But, it’s very expensive and I don’t have any funds of course #student. So in the end I decided to try simple way with WordPress but it appears to be too tricky with the free version because I can’t do everything I want and change design etc, you also need pro version for that. So I’m started thinking about crowdfunding to introduce the project and get funds to build something strong with interested people who believes in the project. Actually it could be a good way to see who would be interested…

Third : Time. 

I don’t have a lot of time to start the project properly here in my university, I’ve basically 2 months. Which is nothing. And I’ve so many ideas in my head to make the website complete, I don’t know where to start, it’s very hard to be on your own and get all those things in your head that provide you to sleep because you totally overthink about it all the time. I’ve everything done in my head, I know why I want to do it, what I want inside of it, I just don’t know how to put everything online. Shall I use paper ?

Of course, as long as the copyright is not done I’m not going to talk about it here as a full project description, just for you to know that right now : my brain is a mess!

Let’s start Digital communication and Marketing project !

After a bit more than 2 weeks started with this semester, I could now develop what I’ve learned in this “brand new” course ! 

First of all, I’m really glad to see that this semester is way more practical than the first one, and this course will teach me how to deal with a wordpress website which is pretty much what I was expected. I always wanted to create my own blog to talk about my trips and adventures so as a good application of everything I’m learning in this class I’ll do at the same time articles and informations about subjects that are important to me.

I started with an informal introduction of myself with some funny facts about me, it will probably help people to get to know me better and to understand what kind of person I am. As “added informations” I put my Instagram for more “visual identity” and my linked account on which people kind find more professional informations.

I manage to change my theme, choose a police and change the style of my text. I also added some links so WordPress is pretty easy to use, it’s quite intuitive !
I putted some categories and tags to make my posts more “accessible” by wordpress users. With those categories people with common interest can find some posts interesting and might like it so it’s quite important to do it if you want to improve your visibility. For the course diary I created a special category so my teacher can only take posts that interests him.

I checked my “digital footprint” by googling myself, I found some networks I subscribe in but I’m not using anymore so I deleted some and I’ll try to continue this process because actually I get a lot of SPAM on my mailbox with it and it could be a good thing to delete all of them (if I manage to get my passwords!). All the pictures you can find on google are fine and those on Facebook are usually confidential (I pay attention tot that, except for some that I choose to make public). With a start in professional life a few years ago for summer jobs and internship, I’ve been already really careful since with all my virtual footprint.

Here is the whole thing about this new course! Learning all the tricks about WordPress creation!