CRM & Email Marketing : Not as hard as you think !

After the class of today, I’m able to talk to you about CRM and Email marketing (with is not SPAM !), of course it’s a first introduction, I didn’t use those tools yet but I figures those can be very useful, especially for start-up and small companies!

CRM : Customer relationship management ! crm1.jpg

What is it ? CRM is a strategy focus on the needs of customers using technologies and several clouds connect together.

It’s basically the fusion between your marketing team, your sales department, and your customer services that will bring to the next level your company  and calculate rather than speculate the marketing success. It organises team and build efficiency,  CRM bring your business on the way to success. Through this you can get more informations about customers with a good customers service which is good when you want to know if all needs are filled or if you’ve done any mistakes.

The good thing is also that all CRM system are available on mobile devices and you can work with it even when you’re not at work and check all results and informations wherever you are!

CRM is about customers, relationships and how you manage your business. Customers choose and you do it. 

 

 

CRM software : introduction to Insightly 

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While creating companies or developing small companies it can be useful to use unsightly free software. This software is made to educate, advice and connect through informations, tasks Data, contacts and opportunities. With this platform you’ll have general vision of all informations and historic of one customers thanks to centralisation of all clouds systems such as googledrive, dropbox, gmail etc. 

Many things are available on it, you can track email correspondances, have the opportunity to get a micro/macro vision on all situations, social media and email system are integrate together and contact opportunities are connected to tasks. Your Data on Insightly is huge and this platform helps you to remember and use all the informations and historic about your customers.

About MailChimp : Email Marketing, not SPAM. mailchimp.png

Mailchimp : free version, simple uses, 2000 subscribers, ..

MailChimp helps you create marketing campaigns with Emailing.

First, you created a list of contacts and put people into it (or people can also register), then informations about your email are required (message, where is from, links with social networks…). The good thing is that you can track the email and check how many people opened it, answered it etc which gives you the opportunity to see the impact of your campaign, real time. At the end of campaign creation you can fill contents, change views, colours, design etc and build the message with HTLM or Text (depending on how people wants to open it and with which software). Magical system : you can schedule the delivery time of this Email campaign, you can wrote it earlier and decide to send all emails at the same time one week after! 

Email marketing isn’t SPAM if you know your customers and what they want. 

Useful videos : 

CRM explanations : https://youtu.be/7me7mjvTiTI

Insightly demohttps://youtu.be/vdovy2RS554

Mailchimp useshttps://youtu.be/y61-b6up7kc

 

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Let’s start Digital communication and Marketing project !

After a bit more than 2 weeks started with this semester, I could now develop what I’ve learned in this “brand new” course ! 

First of all, I’m really glad to see that this semester is way more practical than the first one, and this course will teach me how to deal with a wordpress website which is pretty much what I was expected. I always wanted to create my own blog to talk about my trips and adventures so as a good application of everything I’m learning in this class I’ll do at the same time articles and informations about subjects that are important to me.

I started with an informal introduction of myself with some funny facts about me, it will probably help people to get to know me better and to understand what kind of person I am. As “added informations” I put my Instagram for more “visual identity” and my linked account on which people kind find more professional informations.

I manage to change my theme, choose a police and change the style of my text. I also added some links so WordPress is pretty easy to use, it’s quite intuitive !
I putted some categories and tags to make my posts more “accessible” by wordpress users. With those categories people with common interest can find some posts interesting and might like it so it’s quite important to do it if you want to improve your visibility. For the course diary I created a special category so my teacher can only take posts that interests him.

I checked my “digital footprint” by googling myself, I found some networks I subscribe in but I’m not using anymore so I deleted some and I’ll try to continue this process because actually I get a lot of SPAM on my mailbox with it and it could be a good thing to delete all of them (if I manage to get my passwords!). All the pictures you can find on google are fine and those on Facebook are usually confidential (I pay attention tot that, except for some that I choose to make public). With a start in professional life a few years ago for summer jobs and internship, I’ve been already really careful since with all my virtual footprint.
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Here is the whole thing about this new course! Learning all the tricks about WordPress creation!