Digital marketing communication project : Kickstart

Ok, so after my kickstart presentation for this project I’m totally freaking out. I know everybody is saying it’s a good idea, it’s ambitious but you can do it, but there are so many things to figure out and I can’t manage to do it. 

logocouleur

First : protection of my idea. 

Should a create an association ? Should I make a copyright of it ? Should I do nothing ? It’s very hard to figure out how to react when you don’t have any experiences and that I choose to be alone to do it (not the best choice probably but I needed to assure myself some confidence).

Second : How to do it ?

Which platform ? What kind ? I’ve been thinking about community platform first because basically it’s more a community project but it looks like Linkedin too much and it’s not really the idea. So I’ve been looking for a market place peer-to-peer platform to develop something where all the community could react and publish etc, more like “blablacar”. But, it’s very expensive and I don’t have any funds of course #student. So in the end I decided to try simple way with WordPress but it appears to be too tricky with the free version because I can’t do everything I want and change design etc, you also need pro version for that. So I’m started thinking about crowdfunding to introduce the project and get funds to build something strong with interested people who believes in the project. Actually it could be a good way to see who would be interested…

Third : Time. 

I don’t have a lot of time to start the project properly here in my university, I’ve basically 2 months. Which is nothing. And I’ve so many ideas in my head to make the website complete, I don’t know where to start, it’s very hard to be on your own and get all those things in your head that provide you to sleep because you totally overthink about it all the time. I’ve everything done in my head, I know why I want to do it, what I want inside of it, I just don’t know how to put everything online. Shall I use paper ?

Of course, as long as the copyright is not done I’m not going to talk about it here as a full project description, just for you to know that right now : my brain is a mess!

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CRM & Email Marketing : Not as hard as you think !

After the class of today, I’m able to talk to you about CRM and Email marketing (with is not SPAM !), of course it’s a first introduction, I didn’t use those tools yet but I figures those can be very useful, especially for start-up and small companies!

CRM : Customer relationship management ! crm1.jpg

What is it ? CRM is a strategy focus on the needs of customers using technologies and several clouds connect together.

It’s basically the fusion between your marketing team, your sales department, and your customer services that will bring to the next level your company  and calculate rather than speculate the marketing success. It organises team and build efficiency,  CRM bring your business on the way to success. Through this you can get more informations about customers with a good customers service which is good when you want to know if all needs are filled or if you’ve done any mistakes.

The good thing is also that all CRM system are available on mobile devices and you can work with it even when you’re not at work and check all results and informations wherever you are!

CRM is about customers, relationships and how you manage your business. Customers choose and you do it. 

 

 

CRM software : introduction to Insightly 

insightly.png

While creating companies or developing small companies it can be useful to use unsightly free software. This software is made to educate, advice and connect through informations, tasks Data, contacts and opportunities. With this platform you’ll have general vision of all informations and historic of one customers thanks to centralisation of all clouds systems such as googledrive, dropbox, gmail etc. 

Many things are available on it, you can track email correspondances, have the opportunity to get a micro/macro vision on all situations, social media and email system are integrate together and contact opportunities are connected to tasks. Your Data on Insightly is huge and this platform helps you to remember and use all the informations and historic about your customers.

About MailChimp : Email Marketing, not SPAM. mailchimp.png

Mailchimp : free version, simple uses, 2000 subscribers, ..

MailChimp helps you create marketing campaigns with Emailing.

First, you created a list of contacts and put people into it (or people can also register), then informations about your email are required (message, where is from, links with social networks…). The good thing is that you can track the email and check how many people opened it, answered it etc which gives you the opportunity to see the impact of your campaign, real time. At the end of campaign creation you can fill contents, change views, colours, design etc and build the message with HTLM or Text (depending on how people wants to open it and with which software). Magical system : you can schedule the delivery time of this Email campaign, you can wrote it earlier and decide to send all emails at the same time one week after! 

Email marketing isn’t SPAM if you know your customers and what they want. 

Useful videos : 

CRM explanations : https://youtu.be/7me7mjvTiTI

Insightly demohttps://youtu.be/vdovy2RS554

Mailchimp useshttps://youtu.be/y61-b6up7kc