Digital marketing communication project : Kickstart

Ok, so after my kickstart presentation for this project I’m totally freaking out. I know everybody is saying it’s a good idea, it’s ambitious but you can do it, but there are so many things to figure out and I can’t manage to do it. 

logocouleur

First : protection of my idea. 

Should a create an association ? Should I make a copyright of it ? Should I do nothing ? It’s very hard to figure out how to react when you don’t have any experiences and that I choose to be alone to do it (not the best choice probably but I needed to assure myself some confidence).

Second : How to do it ?

Which platform ? What kind ? I’ve been thinking about community platform first because basically it’s more a community project but it looks like Linkedin too much and it’s not really the idea. So I’ve been looking for a market place peer-to-peer platform to develop something where all the community could react and publish etc, more like “blablacar”. But, it’s very expensive and I don’t have any funds of course #student. So in the end I decided to try simple way with WordPress but it appears to be too tricky with the free version because I can’t do everything I want and change design etc, you also need pro version for that. So I’m started thinking about crowdfunding to introduce the project and get funds to build something strong with interested people who believes in the project. Actually it could be a good way to see who would be interested…

Third : Time. 

I don’t have a lot of time to start the project properly here in my university, I’ve basically 2 months. Which is nothing. And I’ve so many ideas in my head to make the website complete, I don’t know where to start, it’s very hard to be on your own and get all those things in your head that provide you to sleep because you totally overthink about it all the time. I’ve everything done in my head, I know why I want to do it, what I want inside of it, I just don’t know how to put everything online. Shall I use paper ?

Of course, as long as the copyright is not done I’m not going to talk about it here as a full project description, just for you to know that right now : my brain is a mess!

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CRM & Email Marketing : Not as hard as you think !

After the class of today, I’m able to talk to you about CRM and Email marketing (with is not SPAM !), of course it’s a first introduction, I didn’t use those tools yet but I figures those can be very useful, especially for start-up and small companies!

CRM : Customer relationship management ! crm1.jpg

What is it ? CRM is a strategy focus on the needs of customers using technologies and several clouds connect together.

It’s basically the fusion between your marketing team, your sales department, and your customer services that will bring to the next level your company  and calculate rather than speculate the marketing success. It organises team and build efficiency,  CRM bring your business on the way to success. Through this you can get more informations about customers with a good customers service which is good when you want to know if all needs are filled or if you’ve done any mistakes.

The good thing is also that all CRM system are available on mobile devices and you can work with it even when you’re not at work and check all results and informations wherever you are!

CRM is about customers, relationships and how you manage your business. Customers choose and you do it. 

 

 

CRM software : introduction to Insightly 

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While creating companies or developing small companies it can be useful to use unsightly free software. This software is made to educate, advice and connect through informations, tasks Data, contacts and opportunities. With this platform you’ll have general vision of all informations and historic of one customers thanks to centralisation of all clouds systems such as googledrive, dropbox, gmail etc. 

Many things are available on it, you can track email correspondances, have the opportunity to get a micro/macro vision on all situations, social media and email system are integrate together and contact opportunities are connected to tasks. Your Data on Insightly is huge and this platform helps you to remember and use all the informations and historic about your customers.

About MailChimp : Email Marketing, not SPAM. mailchimp.png

Mailchimp : free version, simple uses, 2000 subscribers, ..

MailChimp helps you create marketing campaigns with Emailing.

First, you created a list of contacts and put people into it (or people can also register), then informations about your email are required (message, where is from, links with social networks…). The good thing is that you can track the email and check how many people opened it, answered it etc which gives you the opportunity to see the impact of your campaign, real time. At the end of campaign creation you can fill contents, change views, colours, design etc and build the message with HTLM or Text (depending on how people wants to open it and with which software). Magical system : you can schedule the delivery time of this Email campaign, you can wrote it earlier and decide to send all emails at the same time one week after! 

Email marketing isn’t SPAM if you know your customers and what they want. 

Useful videos : 

CRM explanations : https://youtu.be/7me7mjvTiTI

Insightly demohttps://youtu.be/vdovy2RS554

Mailchimp useshttps://youtu.be/y61-b6up7kc

 

Coming back from Lapland be like

After a week in Lapland I’m still there in my head, it’s been a week in wonderland and I can’t just go back to Kuopio reality! 

I left there with a group of 51 students from Kuopio universities and we went on top of Finland in Levi, Kittilä. During this week we’ve done several winter activities and this made me completely happy!

We went skiing in Levi, the biggest ski resort of Finland where takes place the world championship! Of course, it’s not Alps but still, it felt amazing to ski there.

 

Then, we’ve been hiking with and without snowshoes, of course it’s much funnier without it because we felt down in holes that were almost as big as we are so it was quite funny to be around 10 people falling down all the time. It was quite a slow walk !! Then with snowshoes we’ve done it at night, first time for me, very very funny first because at night it’s even more “scary” and you’re immediately walking on your own shoes all the time and so you fall down! Beginning was ok, going up the hill, without anything around only snow. But when we went down, it was in the forest, roots and trees everywhere in the dark we had quite epic falls over there! When we arrived we went into a fire place hut with cookies and hot juice (typical from Finland) which was very appreciate after this walk that we ended around 11pm.

I also tried Husky sledging! AMAZIIIING! I which I had 6 dogs everyday here to help me deal with going to school because it way more fun with them! Plus, I’ the only dumb girl who felt down from the sledge while driving, so it’s been a funny moment running on the path of the dogs, let my self go in the 1m snow on the border screaming “stop” to the other groups well, a funny experience! I want to do this again please please. and the dogs are so happy to run and to be outside here, that you don’t feel guilty at all, they’re even more excited than you are! This is amazing.

Anyway, here is a video of my trip to lapland if you want to check it! 

The Good and the Bad // Commercials

Ok, so right now I’m going to do something I like : Watching 100 000 commercials on youtube, get lost, cry, smile, get bored… and feel as much feelings as I can in 3 minutes if it’s not less, of a TV advertisement. That’s something I like because depending on how I feel I will understand why/how this video is good or not as a selling tool. Let’s do Marketing analysis! 

I’m gonna start with the good, my favorite commercial in the past two years has been the one of the FIAT 500 XL which is called “Blue pill”. –> Check it out !

I love this ad, first time I saw it I though “This is amazing”. I know today a lot of commercials a provocative and sexually oriented like if sex was actually a sale tool. But, that one makes a bit fun of that image of advertising today.

1- It’s an old couple, a grandpa with a leopard robe (which is actually very funny image, like you technically will never imagine your own grandpa like that, except if t’s Mike Jagger).

2- The old Italy village remind you the original car, the FIAT 500 that climbs everywhere in Italian hills…

3- Viagra pill is a bit taboo so it feels like at first you’re a bit surprised by the situation and don’t know what t expect.

4- The link between the car getting bigger after the viagra pill get inside it, everybody understand the meaning but still, it’s subtle, and that’s why we like it and why we laugh.

Actually, the point of this commercial is to use humour and surprise to make people by another version of a mythic car. Those transformations are sometimes a bit rough for a company because people don’t get “why did they change the original?” but here, when you see the XL version you just think “that’s because of the viagra pill ahahah”. And this is how the advert of this car is amazing, you technically think about viagra when you see the XL version and the market accepted this version pretty well thanks to it!

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Then, let’s go with the bad one! I’m gonna be annoying and say that : it’s a Finnish advertisement. I’ve been to the cinema several times in Kuopio and I saw this awful commercial “Milton Painajainen” from Lidl –> Check it out, it’s very weird !

I don’t speak Finnish, but, commercials should be understand by absolutely everyone even without noise. I understand that one speak about dairy products, but that’s almost it. You have a viking coming up from the middle of nowhere during the ad it’s very not-understandable ! So I couldn’t even tell you what this commercial is about and that’s why to me it sounds like a bad one. Plus, it’s a bit dark, the music isn’t very happy or motivating, you just feel like “what’s happening?” when you’re watching this and you actually almost feel uncomfortable !
I think that when you sell a product, or a service, it has to be clear in the video and it has to give people envy to buy the product. Here, you see a guy completely freaked out holding sometimes some milk/yogurt in his hand and then staying in front of Lidl store, staring. I guess it means he’s addicted to dairy product from Lidl but the whole video doesn’t develop anything but weird facts/dreams.

Here were my best and my worst marketing video! 

Somewhere I wish I could be right now – Les Laurentides

After spending this first second semester month in Finland, I’m waiting for summer. Snow is melting, spring is so early and everything feels so depressing, grey and actually very ugly. 

Those day have been thinking about last summer a lot, in Quebec (canada) I miss my friends, my life over there. everything was all about friends, discovery, chill and a bit of work! But I’m dreaming about those camping days in “Les Laurentides”, amazing weather, nobody around, fire camp and canoes.

“Les Laurentides” is located in the north of Saint Laurent river, near Montreal, it’s a lake land with hills, natural beaches and amazing sunsets everyday. You can see the stars in summer and listen to the sweet sound of silence (if there is no mosquitos to disturb this!).

We went there paddling canoes(I was taking pictures and taking sun bath in the boat) and slept 2 nights. We brang hammock, water toys, good food, beers, swimsuits, happiness and stories. It’s been one of my favorite moment during my trip in Canada because phones were off, nobody could disturb us, it was wild, back to nature and lake-bath, nothing but us and the wood. It’s been the most relaxing moment I’ve ever felt before coming in Finland, of course (Here it’s relaxing everyday!).

But I miss this time and everybody there, It’s been an amazing trip (should I say internship?) and I will be back for sure in Canada. I’m not done with you, wild and huge country! Next step probably the west part : Banff is one of my dream!

See you soon lovely Quebec. 

Pixlr & Cie

Today, as a class subject, we learn how to basically use Pixlr, it’s been quiet complicated and I’m not convince about this program if we don’t have any graphic tablet. But anyway, the plan was to use Layer and Layer mask to create a picture with a “hole” I’ll say that shows another picture. The example was with a window but I decided to use pictures from Saint Petersburg and use this cup of coffee from a famous chain and change the coffee cup into a souvenir cup. It’s not wonderful and amazing but I made it with the advices I got in class and manage to do it again at home so I’m quiet happy!

For more details I’ll explain quickly what are the main tools you can find on Pixlr, at least what I understood : 

  • Layer : A layer seems to be something you can edit, if you take your “image as a layer” you’re able to edit the image and all the elements on the image. If you want to delate something on the original image, add something, make a hole, move one piece it’s ok with layer, as long as it’s a layer you can do everything to your original image. When you’ve 2 layers you can play with it and mix them.
  • Invisibility : Invisibility is use to delete some default on the picture with the same background. If you’ve a black point on the sky of your picture you just use the tool “pipette” and then take some part of the blue sky and take the stamp to put it on the black point and make it disappear. It mostly work with small details otherwise you see the difference.
  • Layer mask : When you had a “layer mask” to your image, this one will be hidden in the back of another image of your choice and when you create a window/hole and the picture the layer mask will appear in this hole you made. To make some montage with 2 different picture is quite nice, for example you could make a fish form and it will be a flower pattern!
  • png, jpg, gif, etc formats :
    • GIF are creating for low resolution files and they support transparency that’s why they’re mostly used for logo, symbols etc because you don’t have any border and they can be put on any colours background. GIF support animation so they’re also use for that.
    • JPG are more for pictures and image with a lot of colours, they take in consideration way more colours than GIF that’s why they’re use by photograph etc who needs more precision, but the quality isn’t the best.
    • PNG is a bit like JPG but it’s made to be editing cause they don’t loose quality while being editing (JPG does) and they contain a lot of information so take a bit more space on computer because of this.

Right here you can find my amazing “piece of art”, I tried twice to save it normally but my computer was always developing a bug while saving it and in the end it never worked and I had to do the Pixlr work 3 times so I did a screenshot of the picture. I’m sorry about that! 

Screen Shot 2016-02-03 at 16.31.49

What about copyright ?

Copyright is about the belonging of an object on the web. If for example you take a picture of me, you’ve got the copyright of this picture because you took it. If somebody uses your picture for example for his blog, you can complain because it’s your picture and he used it without rights.

The definition of copyright is literally : “The exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.” from Oxford dictionaries 

If you take pictures on google, all of them are not “out of rights” I will say, you can find some website or some indications that show you if you can take or not this picture for a public use. You need the “CC” nomination with means Creative commons on those pictures. Some website are available with exclusively CC pictures, for example Flickr that is very famous, and many other website that you can checkout HERE.

Lifestyle in Finland – Erasmus experience

After one month of second semester here I currently have a lot of work but a lot of free time! This free time, I use it to enjoy every single day with sports, friends and snow! 

During last few weeks I tried some funny sports and I love them!

Air Yoga // Hot Yoga

This one has been a revelation to me! I’m now going every week to get some meditation moment, relaxation and stretching ! This sport is about Yoga but in a silk, you just let yourself go with the silk doing some Yoga positions but in the air (mostly). I became a real monkey! And actually, I feel like I should do more Yoga ’cause it relax me a lot and keep me calm! That’s why I decided to go to hot Yoga the week after which is Yoga in a warm room. It feel so good to stretch your body in give it some positive energy.

#Namaste

Pole Dance

No, I’m not becoming strip teaser or whatever but I tried Pole Dance and THIS is a real sport. It’s been very hard at the beginning to let myself go into the deep to turn around the pole, or to raise my leg when I already have my 2 hands and the other leg on the pole, it’s just about trusting yourself. It comes with time and at the end of the class I was able to do the exercices properly (but of course, forget the “sexy” part, I’m not able to make it esthetic yet!). I’m going back there this week and next week, I think I’ll become better and better and I could do some cool stuff on the pole!

As a sport this is one of the best I’ve ever tried, you really need to use all your muscles and contract your whole body. Plus, the atmosphere is very nice during courses and the other girls are here to help! But I might need magnesia for hands and body now cause the pole hurts so bad!

Hiking

As usual, sunny weekend are about “taking a walk” here! And actually, this one has been one of the best cause the sun was warm, shinning, the sky was blue and my two girls are the best. It’s almost spring here, snow is melting, birds are singing, we don’t really get the winter anymore! This hike has been awesome I almost felt like in the mountain and we saw amazing landscapes and paths. I definitely love weekends in Finland.

Let’s start Digital communication and Marketing project !

After a bit more than 2 weeks started with this semester, I could now develop what I’ve learned in this “brand new” course ! 

First of all, I’m really glad to see that this semester is way more practical than the first one, and this course will teach me how to deal with a wordpress website which is pretty much what I was expected. I always wanted to create my own blog to talk about my trips and adventures so as a good application of everything I’m learning in this class I’ll do at the same time articles and informations about subjects that are important to me.

I started with an informal introduction of myself with some funny facts about me, it will probably help people to get to know me better and to understand what kind of person I am. As “added informations” I put my Instagram for more “visual identity” and my linked account on which people kind find more professional informations.

I manage to change my theme, choose a police and change the style of my text. I also added some links so WordPress is pretty easy to use, it’s quite intuitive !
I putted some categories and tags to make my posts more “accessible” by wordpress users. With those categories people with common interest can find some posts interesting and might like it so it’s quite important to do it if you want to improve your visibility. For the course diary I created a special category so my teacher can only take posts that interests him.

I checked my “digital footprint” by googling myself, I found some networks I subscribe in but I’m not using anymore so I deleted some and I’ll try to continue this process because actually I get a lot of SPAM on my mailbox with it and it could be a good thing to delete all of them (if I manage to get my passwords!). All the pictures you can find on google are fine and those on Facebook are usually confidential (I pay attention tot that, except for some that I choose to make public). With a start in professional life a few years ago for summer jobs and internship, I’ve been already really careful since with all my virtual footprint.
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Here is the whole thing about this new course! Learning all the tricks about WordPress creation!

Where am I now ?

Let’s start the country discovery with the country I’m currently leaving in : Finland.

Where exactly ? Kuopio! It’s city 400km far from the capital, Helsinki, in central Finland. For those who are wondering, yes I’m colder, colder than ever, we reached -32 ° a few days ago! But I’m still alive and I’ve quiet good clothes to fight the cold!

So what about Kuopio, and why am I there ? Kuopio is a lake city, the 8th biggest city of Finland (so not that big…) the nature is everywhere, forest and water take a lot of space here but it’s amazing, and depending on seasons everything changes. I choose Kuopio to study, Erasmus girl for one year, very nice situation I’ve to say : nothing to worry about, not that much work to do, free time to discover everything, friends from all over… you’re feeling international everyday in Erasmus!

Why did I choose Finland ? I choose northern country, my dream was to go to Norway but my school didn’t offer it so i took the only Scandinavian country they had to offer and it was Finland! I always dreamed to discover those mysterious countries with perfect working economy (from the extern point of view), breathless landscapes, weird culture (actually you never hear about it), snow everywhere and of course : Aurora Borealis & Lapland. When you ask any foreign student here in Finland and ask why they choose this country, 99% will answer that is because of Northern lights and Lapland. Who never dreamed to see the green lights in the sky and do huskies safari on a frozen lake ! Well that’s why I’m here! And I’m really happy here.

I’ll detail everything I’ve done since I’m here in some detailed posts…