When we speak about social network today I like to think about Instagram, probably because at the moment it’s my favorite. You can share pictures of everything, food, trips, smiles, friends, parties, … “Moments” in general, and generally the most beautiful your picture is, the better.
Target group :
As a 20 years old student, I would say that Instagram has no special target group. Of course, it’s probably more usual to use it when you’re between 15 years old and 30 years old, but I know a grandma on IG and she’s doing very well. Compagnies has Instagram, even animals has Instagram so targeting isn’t really the point for this social network. Of course, some or better than others and some Instagram account more beautiful depending on how you use it but, again, everybody can use IG as he/she/it wants.
Why this one ? :
Because first, I was using Instagram only for filter, from my 16th till my 18th probably, and here was one of the function of IG. I was just making my picture good looking and saved it on my phone but I didn’t follow anybody and my account was private. Around my 18th I decided to make it public and discover that I could follow my friends through Facebook friend list that is linked etc. And I started to get the #Hashtag point, understood that with a public account and some popular #Hashatgs you get more followers, more likes. Since I worked for a small company in Canada this summer, I understood the follow/unfollow concept and I actually like it. The fact that with this system and the #Hashtags you can make some people you don’t know like your picture is very nice. You share something with people. And Because I travelled a bit, It’s a nice way for me to share experiences and nice places with filtered pictures! It makes me feel a bit famous and I think that’s what people are looking forward to.
Here is my IG account, very bad Instragramer, I can’t unfollow my friends, my favorite brands and outdoor accounts that makes me travel while checking my file!
Cons and Pros :
I’ll say as cons, that like all the social network you need to be aware of what you publish because of DATA and if your account is public, that everybody has access to it. Don’t write anything stupid, provocative picture etc. Plus, it only work on your phone, you can’t publish picture through computer website with IG, which is sometimes annoying but it’s made to be published on the moment. Share the moment you’re enjoying.
As Pros, this is a very nice tool for companies and larger public because the impact is huge on IG. If you share the same interest, you’ll directly have pictures linked to your #Hashtags, your previous visits on account, directly on the research part of the app. Then, some people are getting quite famous with this especially bloggers and pets (yes, pets are very very appreciate on Instagram : Grumpy cat, Smushball, Lil Bub… I have a very good knowledge). If your pictures are nice, that you’re follow/unfollow is good and you’re using #Hashtags consciously, you can be famous quickly on the IG zone. Their is also some programs that comment, like and follow for you, you pay for it and then it just do the fame process for you which is very practical for companies.
Here is a screenshot of the IG account of Haglofs, a brand of mountain/outdoor equipment. 23,7K of followers but they only follow 221 account.
What to publish ? :
Everything! Food, family pictures, your “just cleaned” office, a pair of shoes, clothes, friends, OOTD (outfit of the day), selfies, landscapes, sunset, sunrise, animals, … Anything that can be taking in picture. And actually I won’t say that you can’t publish sexual pictures on IG because you can and the most famous guy of IG that is Dan Bilzerian, is only posting pictures of luxury privileges and naked girls all the time. So basically you can publish everything on Instagram. Even the #Daesh or #Terrorist works so I’m pretty sure you can post almost everything.
If you are a company, publish advertisement, products picture AND pictures of consumers on IG that putted the #Hashtag of your company. It’s the best advertisement you can have : consumers to consumers. You can also make announcement for discount, some new line product coming up, opening of a store etc etc you can advert as much as you want on IG !!
Here is a screenshot of Grumpy Cat, probably one of the most famous cat on IG, it has 1,3m of followers. Compared to Haglofs, that is a brand you can actually buy, it’s completely abusive but very common on IG.